Sarah Touzani’s free monthly newsletter

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From a behavioural science and
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Cutting noise to deliver highly
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Mind Matters is a research-backed newsletter
digging into how your brain works and how to hack it
to perform at your best.

about me

Hey 👋


I am Sarah Touzani and I am the co-founder & CEO of Waggle AI, an AI leadership coach helping founders and execs build High Performing Organisations.


After growing a Fintech from employee #3 to more than 50 people, a $50M+ Series A and 200,000 customers as COO, I stepped down to focus entirely on my calling: using behavioural science & psychology to enable people and teams to perform at their best.


I do that through Waggle AI, 1-1 coaching (I’m a trained and certified Coach) and this newsletter.

on a mission to make every manager a great manager.


I am also an Angel investor in more than 25 start-ups and have mentored or coached 100+ founders.

4 ways I can help

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For longer term projects,
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I speak at international
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